Behind the Lens: 3Coin's New Sunglass Line

Feb 4

This past weekend, I had the opportunity to shoot a fashion campaign for Three Coin’s latest collection of sunglasses. The shoot took place in Dallas, where we brought together a dynamic team to showcase the brand’s fresh designs with a modern, high-energy aesthetic.

Concept & Vision

Three Coin’s new line is all about confidence, attitude, and effortless style. With that in mind, I wanted the images to reflect boldness—punchy colors, strong compositions, and lighting that accentuated the sleek silhouettes of the sunglasses. We opted for a mix of studio and on-location shots to bring out different facets of the collection, from vibrant, sun-drenched looks to more polished, editorial vibes.

The Team

A successful shoot is always a team effort, and this one was no exception. We had six models, each bringing their own personality and energy to the shoot, making the images feel diverse and engaging. The styling team curated outfits that complemented the sunglasses without overshadowing them, while the hair and makeup team crafted looks that felt modern and refined.

Execution & Challenges

Dallas’ unpredictable winter light gave us some challenges, but with the right balance of natural and artificial lighting, we were able to create a consistent, striking look. Shooting a collection like this requires precision—the angles, reflections, and positioning all had to be just right to highlight the details of each pair.

The Results

The final images are a blend of sleek fashion editorial and lifestyle energy. They encapsulate the essence of Three Coin’s brand—bold, stylish, and contemporary. I’m excited to see how the campaign comes together and how these images help define the narrative of their latest launch.

This shoot reaffirmed my passion for fashion photography, where every detail contributes to storytelling. If you’re looking for dynamic imagery to elevate your brand, let’s create something striking together.

Stay tuned for the full campaign release soon!